Sunday, 3 August 2014

Calling All Princesses - New Etude House Princess Happy Ending Collection

Etude House is known for their Princess-worthy makeup packaging, and now they've gone one step further and created a line of products specifically Princess themed ^.^

Image Source: Etude House Facebook

Inspired by the happy endings every Princess receives in the fairy tales, the new collection is sweetly and prettily packaged. We've got a red lipstick that's homage to Snow White, and a mascara with a picture of a genie lamp in a nod to the exotic Princess Jasmine~ Check it out! 

Image Source: Etude House Facebook

Let's start with the Snow White line - I am just loving the white and red themed packaging. It's really clean and modern, but also very visually striking.

Image Source

Now we all know that the main points of Snow White's beauty is red lips and fair skin, right? So Etude House has repackaged their best selling Precious Minerals BB Cream to reflect this fairy tale. The apples are just too cute. 

I would've bought this for the packaging alone, however I just bought a new tube in the normal packaging! Darn, maybe in a few months then T.T 

Image Source

And of course we must, must have a red lipstick, because Snow White had beautiful naturally red cherub lips, yes? Hehe, I love the not so original name - Apple Red Lips :P


Image Source

We also have this super cute nail polish and nail sticker set. I really like this one out of the lot! Apple stickers - too adorable! 


And above we even have a short and sweet tutorial on how to achieve the Snow White look using these products ^.^

The next princess to have inspired a collection is the very sweet Cinderella. Ahh, I loved the movie a lot as a child! 

Image Source: Etude House Facebook

Aww, it's cute how they made the nail polish set blue and silver to match the ball dress Cinderella wore in the Disney movie! Hehe, I also love the horse and carriage, and the glass slipper details on the packaging. 

The shimmery eyeshadows came as a bit of a surprise - I don't really see how they tie in with the Cinderella story - especially that rusty-red shade. But hey, it does look super pretty in the promo pics!

Image Source

 I can't quite tell from the pics, but do they look like baked eyeshadows to you? They really are quite lovely shades...*is tempted*

Image Source

And here's the nail set for the lovely Cinderella. I like it! Such an unusual shade of blue, and the bling stones add a delicate and pretty touch. 

Updated: Etude's just released another makeup tutorial, creating the Cinderella look above - check it out!
 

Beauty and the Beast's Belle didn't come with any promo pics (yet?) as Snow White and Cinderella did, but here are the Belle themed goodies~
Image Source
Rose Cheek Blushers - to represent the enchanted rose from the fairytale.  How sweet and pretty are these! Almost too pretty to use. 

Image Source

The shades look so soft and delicate. The pink shade seems a bit hard to wear though, for those who don't have very fair skin.

Image Source

Another homage to the enchanted rose - purple toned lips are trending heavily this year, and this lipstick is perfect if you want to try this trend because it's not over the top purple. 
Image Source
And here's the nail set for Belle - the purple shade is just stunning! Another homage to the glowing enchanted rose <3

Image Source

Update: Yay, Etude just uploaded a new tutorial featuring the Belle products - take a look! The purple lipstick actually doesn't look as purple as I thought it would - still a pretty shade though~


And last but not least, we have a few Princess Jasmine themed products.

There's only two products :(

Image Source

A repackaging of their Lash Perm mascara - with a little genie lamp illustrated on the tube. Hmm, it's a bit lacking to me to have a repackaging of an existing product rather than creating something new, but oh well. 

I'm surprised Etude didn't do a black kohl eyeliner, or something like that actually! 

Image Source

The nail set is quite distinctively Arabian inspired with that shade of turquoise, offset with gold swirly detailing. This would be beautiful to wear in the Summertime I think.

I'll finish off with a few more promo pics of the lippies and nail sets - I cropped them in order to show them separately per Princess theme above. 


Image Source

My final thoughts - love the fairy tale princess concept, love the packaging, but I didn't find this collection as thrilling as I should have. I'll tell you why - and I'd love to know if any of you are feeling this way too. 

You know what would've been cool? If they had a more extensive range for each Princess, rather than having a mish mash of 4 different 'collections' in the one release. I mean, poor Princess Jasmine only got a mascara and a nail set! 

If they had concentrated on just one Princess at a time they could have released 4 separate collections over the rest of this year! 

Other than that two items were just a repackaging of current existing products, as far as I can tell - the bb cream and the mascara. They just released the lash perm mascara in the Lock 'n Summer Collection in late June. And you know what, that one also had a blue cap - it was an electric blue, but still! 

As for the bb cream (which I love to death by the way), as far as I know there's already 3 versions (with teeny tiny variations in the formula) out there...I love the Snow White packaging - I really want it actually, but maybe they could have added something else in addition to the repackaging. 
And while the rest of the new products look lovely, they also aren't new new, if that makes sense. We always see the same two blush shades - baby pink and coral peach, we always see the same gold and brown eyeshadows (even that reddish pink shade is eerily in the same vein as one of the shades in the Rose And Collection, and in the Play Color Palette released in the last several months).

The only thing I found quite 'new' was the purple toned lipstick, which is different to the baby pinks, fuchsias, reds, corals, and oranges that Etude generally prefers. 

Obviously I can't expect Etude to come out with something innovative and different every collection - especially given they have a release rate of about every two months! Maybe I'm being too picky lol. But I guess they are just following the trends and the tastes of the Korean female demographics too. 

Don't get me wrong, I am loving the look of this collection - am quite tempted by the eye shadows as the shades are up my alley, and Etude remains my favourite Korean makeup brand - but I would like to see something a little more innovative or different in future collections, because some of the stuff is starting to look a bit repetitive, with only new packaging or slight shade variations~

Image Source: Etude House Facebook

But tell me lovelies, will any of you be indulging in this collection? 

xoxo Tulip 

Facebook l  l Bloglovin  Twitter l Instagram I Google Plus 


12 comments:

  1. uuwaaaaa all so cute :3

    恵美より ♥

    www.emi-doll.blogspot.jp

    ReplyDelete
  2. I love the Belle lipstick, I will be getting that for sure! Maybe they repackage some of the products because they're not selling good and maybe a different packaging would make it sell more? I know that I'm a sucker for cute packaging (that's why I love Etude House) and before this I never seen that mascara. However, I do wish they had more color options like that Belle lipstick caught my eye because I have never seen that color by Etude before. Overall, I think this collection is ok, not my favorite by Etude House but it was nice,

    ReplyDelete
  3. I think I'm going to purchase the lipstick and BB Cream from the Snow White Line. Seems really interesting! ~^^

    ReplyDelete
  4. Well, I'd want some of these simply because they're cute! But I do agree with you, they aren't terribly unique, and they could have done so much with this theme!

    I do like the look of the blush and the purple rose lipstick though!

    The eyeshadows aren't what I expected either, they look a bit like the gel shadows Essence put out (Stay All Day shadows) or perhaps the Maybelline Color Tattoos?

    ReplyDelete
  5. Etude's so good at tempting me with packaging - even though I might already have similar items in similar shades, I still get tempted!

    ReplyDelete
  6. Mmm, edible makeup...lol
    It's good you don't get tempted by packaging! Packaging is one of my weaknesses >.<

    ReplyDelete
  7. That's a good point regarding the repackaging - hehe, I guess because I stalk all their releases I just get bored of seeing the same stuff pop up in new packaging when I'm craving something completely new.
    I too would've loved to see a few more lippie shades, seeing how much of a lip junkie I am - on the other hand at least I save some money!

    ReplyDelete
  8. Nice picks - hope you enjoy them!

    ReplyDelete
  9. Hehe, it's terribly hard to resist cute packaging! I wish Etude had done more with the concept - it just seemed a tad incomplete to me, seeing as how some princesses got a few range while others didn't.
    I definitely think the purple rose lippie was one of the more unique items of the lot!
    Ooh, yeah the shadows do look a bit like the Maybelline color tattoos, it'll be interesting to see any reviews on them in the next few weeks.

    ReplyDelete
  10. I'm thinking about the mascara, though design-wise I prefer Belle and CInderella - but mascara is the only thing I need since I already stocked up on other products before they released this edition. TT___TT

    ReplyDelete
  11. I actually picked up almost everything from this collection as my etude house makeup collection is sorely lacking. I didn't get the bb cream, the mascara, the blush or the red lipstick. Anyways, I'm excited to start testing everything soon but my heart breaks at tearing the packaging apart.

    ReplyDelete

Aww, thanks for your comment! I'll be replying or visiting your blog soon ^.^

Related Posts Plugin for WordPress, Blogger...